Sponsorship

FOR TABLE SALES:

Contact Priyanka on 0208 978 3667 or on priyanka_nair@spe.sony.com

The only annual event rewarding South Asians in sport will soon be upon us.

The British Asian Sports Awards celebrate South Asian sporting talent from the UK and beyond and are now in their eleventh successful year.

Voted by the public, these awards are held in high esteem within the Asian community and the sports fraternity alike and act as a key means to promote up and coming as well as established Asian sporting heroes.

With over 1000 VIPs from the world of sport, business and showbiz attending a glitzy ceremony at the jaw-dropping London Grosvenor Hotel, this is a highly sought after event not to be missed.

Past attendees have included world class sports stars including Kapil Dev, Peter Beardsley, Jermaine Defoe, John Fashnu, Amir Khan, Nasser Hussain, Steve Curtis and Sir Trevor Brooking. Top international artists have also performed at the event including Westlife, Alexander O'Neil, Lee Ryan, Jamelia, Girls Aloud and many more.

Marketing & Promotion

Millions of Sony Entertainment Television viewers in over 100 countries across the world will be tuning in to see who is crowned the Sports Personality of the Year in our exclusive broadcast of the event. Our viewers and the public at large will be given the opportunity to vote for the award through nominee telephone polling. A series of video clips featuring the nominees will be aired on the channel throughout an eight week promotional campaign encouraging voting from around the world. The event will be heavily promoted on Sony Entertainment Television Asia and by International mainstream and Asian press.

The British Asian Sports Awards Award Categories

• Junior Sports Personality of the Year (under 15)
• Young Sports Personality of the Year (under 18, Female)
• Young Sports Personality of the Year (under 18, Male)
• Most Up and Coming Sports Personality of the Year
• Outstanding Achievement Award
• Coach of the Year
• Lifetime Achievement Award
• International Sports Personality of the Year
• Champagne Moment of the Year
• Sports Personality of the Year

Sponsorship Opportunities

Make sure that you are part of the most successful event of its kind anywhere in the world. With awards available for sponsorship this is a hugely positive televised ceremony that celebrated talent. Over the course of eight weeks of focused association with the British Asian Sports Awards, the profile of your business within the highly lucrative UK and global South Asian communities will increase hugely. We offer you the chance to build a successful relationship for many years into the future.

Sponsorship Packages

Platinum Package:

Main Event Sponsor

As Main Event sponsor, you will receive the following benefits:

• Presenting sponsorship status to the event.
• A Brand representative to present the Main award along with a celebrity.
• 2 VIP tables at the event. Each table can accommodate 10 guests.
• Chief sponsorship status at the exclusive after party at the event.
• Sponsorship of the final programme aired internationally.
• Brand representative to be invited to appear in the curtain raiser to the event on the channel.
• Brand representative to be invited to appear on our show along with the winner of the award.
• Acknowledgement of the brand on all the press releases.
• Acknowledgement of the brand on http://www.basauk.tv/ with link to the brand website.
• A dedicated telephone voting line named after the sponsored award
• Brand logo in all the print advertisements.
• Brand logo to feature in all the invites.
• Brand logo to feature on all the table flags at the venue.
• Brand logo to feature on all the Award category nomination clips.
• Inside back cover of the official souvenir brochure to carry Brand advertisement.
• A full page colour Advertisement in the official souvenir brochure.
• Brand logo to appear on all the publicity backdrops.
• Brand logo to feature in all adverts for the screening of the event.

Gold Package:

Individual Award Sponsor

As the Individual Award Sponsor, you will receive the following benefits:

• An Award to be named after your brand.
• A table for 10 guests each at the event within the VIP area.
• A Brand representative to present the award alongwith a celebrity.
• Brand logo to feature on all the table flags at the venue.
• Brand logo to feature on the Award category nomination clips.
• A full page colour Advertisement in the official souvenir brochure.
• Brand logo to appear on the publicity backdrops.
• Brand logo to feature in the final programme aired Internationally.
• Acknowledgement of the brand on the relevant press releases.
• Acknowledgement of the brand on the website www.basauk.tv

For Sponsorship opportunities please contact sales:

seema_menon@spe.sony.com or call +44 020 8978 3682,
tarun_sawhney@spe.sony.com or call +44 020 8978 3677.